More and more pre-consumption recycled yarn is making its way into the fashion industry as a more responsible alternative to the planet. As recycled yarn manufacturers we understand the economic challenges facing brands and how smart use of sustainable materials can make a difference in their profitability and reputation.
Reduction of costs of materials
One of the main advantages of pre-consumption recycled yarn is its potential to reduce material costs for fashion brands. By reusing discarded materials during the manufacturing process, brands can save significantly on purchasing raw materials. This not only helps improve profit margins, but also allows brands to offer sustainable products at competitive prices in the market.
Increase in customer loyalty
The use of pre-consumption recycled yarn can also have a positive impact on customer loyalty. Consumers are increasingly concerned about the environmental impact of their purchasing decisions and value brands that adopt sustainable practices. By demonstrating a commitment to sustainability through the use of recycled materials, brands can strengthen the loyalty of their existing customers and attract new market segments concerned with the environment.
Improvement of the brand reputation
In addition to the direct economic benefits, the use of pre-consumption recycled yarn can improve a brand’s reputation in the fashion industry. Being perceived as a brand committed to sustainability can generate greater media attention, attract conscious consumers and position itself as a leader in the sector. This can open up new opportunities for collaboration, increase brand visibility and strengthen its market position.
At Vilarrasa Group, we are committed to offering sustainable solutions that not only benefit brands, but also the environment and society as a whole.
